Building Trust in Your Business

Trust is one of those qualities that is often elusive and must always be earned. You will never start a relationship with another person (and that applies to personal and business situations) and that person trusts you right away. It takes time and it takes a great deal of care that must go into the relationship that you are building together.

The power of the truth
The fact is that from the beginning, you need to build the foundation of your relationship with the other person. Human beings are not trusting creatures right off the bat. It takes some doing to get to that point. If you look at it from a psychological point of view, humans don't trust because they have had experiences in the past that have taught them not to.

If a person has had an experience in which they were hurt in some way, why would they walk into a similar situation with an understanding that they will have a similar experience this time. Would you?

Although it takes quite a bit of effort to get the other person to trust you, it is far from impossible. In fact, there are some things that you can put in place that may help tremendously.

  • Create the perception that you deserve to be trusted: Perceptions go a long way. You always want to give the other person the feeling that he or she can trust you. Although you can't control what the other person thinks, you can have an influence overturning a situation around if it seems as though it is going in the wrong direction. One way to do that is by having other people speak about you on your behalf. You can't blow your own horn but other people certainly can. Another effective way to get that idea across is by making good use of testimonials. Testimonials can be very powerful and extremely persuasive.
  • Take baby steps: If you consider your ultimate goal, which is total trust from the other person, it may feel as though you will never achieve that. On the other hand, if your approach is simple and methodical and you take it one step at a time, it will be a lot easier to get to your goal. Once you have reached that goal, you will look back and you will probably feel that it did not take nearly as much effort as you thought it would. Isn't that a pleasant surprise? There is no doubt that you are capable of achieving whatever you set out to accomplish. However, getting the other person to come along for the ride is the difficult part.
  • Proceed with caution: Nothing good ever came from rushing (in any aspect of your life). It takes time and effort to get the other person to trust you and to believe in your credibility. All relationships take that kind of nurturing. At least, the relationships that have meaning and value. Everything in life that is worth having is worth