Insurance Agency Websites, Microsites, Minisites and Landing Pages

Everyone knows what an insurance agency website is, but more granular insurance agency web marketing terms such as microsites, minisites, landing pages and squeeze pages may be somewhat of a mystery to many agents and brokers. What's the difference between these, and why are they an important aspect of your insurance agency marketing?

Let's begin with a brief definition of each:

  • Microsite: A microsite, which is also known as a landing page, minisite or weblet, is an Internet web design term usually referring to an individual web page. Examples of this might be a web page dedicated to Auto Insurance, Home Owners Insurance, Condo Insurance or Errors & Omissions.
  • Minisite: A minisite is a small and focused website dedicated to a specific topic. Most minisites contain just a few pages, though pragmatically they can have as few as one webpage or as many as 20. They are typically a subset of a larger website. For example, the XYZ Insurance Agency website might have 30 pages of content, and have two minsites, one of these dedicated to Transportation Company Insurance (Trucking Insurance Leads), the other dedicated to Benefits and Compliance (Group Benefits Leads).
  • Landing Page: A landing page is a single web page that is rendered when a user clicks on a search result, online advertisement, social media link, etc. The landing page is often lead or sales oriented, displaying content directly related to the advertisement, search result or social media link. An example of a landing page might be Florida Yacht Insurance or Professional Liability Insurance for Engineers.
  • Squeeze Page: Squeeze pages are landing pages created and designed to capture leads, to increase subscriptions (to newsletters for example), or registration for an event (webinars / seminars), etc. Examples of a Squeeze Page include: Territory Exclusive Insurance Lead Generation Webinar, or PPACA Compliance Newsletter Subscription.
  • Weblet: Weblets, a term credited to NASA origin, is similar to a minisite or microsite, though there are a few key differences. It is often maintained by a single individual. It typically provides content which can be downloaded. Weblets are often created to assist non-technical people to help publish professional looking web content without having to know anything about programming.

All of these terms are applicable to insurance agency websites and insurance agency web marketing. They are specific tools purposed to drive traffic, generate inbound leads, and increase subscription and / or event attendance. They are also used to convey subject matter expertise and credibility. If you are an agent or broker seeking to extend reach and drive more qualified inbound leads, microsites, minisites, landing pages and squeeze pages should become part of your vocabulary.

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Six Uncommon Policies Your Insurance Agency May Offer

You want your home and family to be protected in case of an accident. It is the best thing you can do. However, that protection can be a little fickle. Your insurance agency may reimburse you in the event of certain problems, but it might not provide funds for other issues. In fact, if you do not have some of these policies, you may be footing the bill yourself in the event of an accident.

Renter's Policy

Everyone knows it's a necessity to get an insurance agency to write a policy for a home, but many do not think about getting a policy when they are renting. Yes, your property owner has coverage for their property in the event of a fire or another incident. However, that policy does not cover your valuables. A typical policy only costs a few dollars a month and includes some liability coverage as well.

Pet Policies

Like your children, your four-legged family members need annual checkups and vaccinations in order to be in top health. In the event that they need an operation at some point, it can get expensive. You can check with your insurance agency to see if they offer coverage for your pet that will help offset some of their general care costs.

Antique Coverage

Having a homeowner or even a renter policy does not mean that your valuable antiques are protected. Some policies do not cover these items, as they can be costly to replace or restore. However, if you own valuable family heirlooms, you may check into additional coverage. In the event that something should happen to the property, you want to make sure you have full replacement value or restoration coverage.

Long-Term Care

Most employers offer some form of disability insurance. However, they do not always provide long-term care coverage. In the event you should need to go to a nursing home or require long-term home care, this type of policy can save you money in the end. If you purchase this policy when you are younger, you will not spend as much. However, they can be pricey if you are not careful. You may also only purchase one that pays for three to five years of service, as most holders need them for more than three years.

Longevity

Most people understand the need to put money back for their retirement. However, in some cases, even the best-laid plans can find you running out of money before you pass. By purchasing longevity plans from an insurance agency, you can help ensure you are not in a bind. This program allows you to receive a specified monthly amount beginning at age 85. For example, you purchase $ 50,000 indemnity at age 55. At age 85, you would begin receiving the same approximate amount yearly.

Wedding

Wedding plans are nominal in cost, but they can save you a lot of frustration. The average cost of the big day can be upwards of $ 24,000. If you have to postpone it …

The Insurance Agency Elevator Pitch

An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder than many agents might initially think, and should be scripted, vetted, rehearsed, and timed. The elevator pitch is a truly important and fundamental component of your insurance agency marketing and insurance agency prospecting efforts.

A great exercise for agents or agency executives is to ask a variety of people in your agency to tell you their version of the agency elevator pitch. Don't be surprised if the pitch varies dramatically from person to person. Does the pitch adequately describe your value proposition? Does it highlight the products, services and solutions which best showcase your agency expertise? Did the litany of pitches even sound remotely alike?

Some years ago, I met with the executive team and senior managers of a small company, which at that time employed less than 100 people. I asked each of the dozen people I met to provide me with an elevator pitch about their organization. Some people were taken completely by surprise. Others sat and thought, and struggled to articulate an elevator pitch, or even describe their value proposition. The pitches I heard varied drastically.

Elevator pitches are an important digital asset for every agency. They should be vetted, scripted, practiced, and preached. I call it an asset, as it is a fundamental component in the marketing of any agency. And every member of an insurance agency, from agent to receptionist, to customer service representative to executive team should be able to promptly and professionally deliver their insurance agency elevator pitch.

Your sales and marketing efforts are built upon a well articulated and easily repeatable value proposition, which should be a microcosm of your elevator pitch. If you cannot communicate your value proposition in less than 30 seconds, or stumble when trying to express it, it's time to write it down, rehearse it and communicate your value proposition with everyone in your agency. Once that is done, turn it into a 30 to 60 second elevator pitch. Practice makes perfect, try repeating both of these in monthly management meetings and sales meetings, and it's important to note that your elevator pitch might vary based on your target niches (P&C versus Group Benefits for example).

Here are a few best practices when it comes to your insurance elevator pitch:

  • Be succinct – 30 seconds is much better than 60 seconds (you may not have 60 seconds!)
  • Create empathy – For example, "We work exclusively with New York contractors" or "we work with trucking companies with 5 to 50 power units" or we specialize in groups between 50 and 150 participating employees "
  • Verticalize – a vertical pitch is easier to differentiate, allowing you to better articulate your unique pitch. "We insure restaurants addressing their unique risks."
  • Be

How Much Money Do You Need to Start a Medical Staffing Agency?

The amount of money you need to start a medical staffing agency will depend on several key factors. Let's examine some of the key factors to help you figure out exactly how much money you will need to start your staffing business.

Medical staffing franchise:

If you are interested in starting a franchise business, well it will cost you a lot more than a typical startup. Franchise cost can range in cost and services.

Range in cost: Between $ 25,000 to $ 150,000

The Range of cost for a Franchise staffing agency will only include the cost associated with the fees and construction; It does not include the cost associated with trying to find clients. OH, ya! I forgot to tell you, the cost of franchising is before you have one contract.

You will be expected to pay royalties to the franchise and you will be expected to follow the protocol set by the franchise. Some people find this helpful and some people may find this restricting.

You are committed to the franchise today and for the rest of the time you own the business.

Let us continue:

The next possible option is to go at it alone.

Start your own medical staffing agency:

OK, this is when it can get interesting, your cost can range in this scenario and the cost will really depend on your experience.

Range in cost: between $ 2,000 to $ 7,000

The Range is exactly what it will take to open the doors. Keep in mind; this cost is associated with the three phases of opening up a medical staffing agency.

Phase 1 : All The legal stuff.

Is typically the phase you get incorporated, you get your website and you get all your documents in order. This phase can take some time but this is a fundamentally needed phase and it must be done right.

Phase 2: Recruiting

This is the phase you begin getting all your talent pool and this is the phase you must begin from day one and continue through your agency. You have to continue this process because part of owning and opening an agency is always having enough people to fill the needs as your agency grows.

Phase 3: Getting Clients.

I consider this the most important phase, you must and I repeat, you must get clients in order to survive. Getting clients is the lifeblood of your business and must be continually analyzed. Getting business or getting contracts will be your number one priority when opening the doors for your business.

The options:

As you can see I have described two options here for starting your staffing agency. Both have pros and cons and you will have to determine what is important to you, how deep are your pockets? And can you afford either one.

You will always have unexpected expenses that you have to deal with in any business. You will have issues that come up that you did not expect. Planning is very important and …

Acquire An Insurance Agency

insuranceKlaim bertujuan untuk memberikan manfaat sesuai dengan ketentuan dalam polis Anda. It can be safely said, that when you have house insurance there is practically absolutely nothing to be concerned about. You can decide on from Extensive Automobile Insurance coverage or Third Celebration Fire & Theft policies with up to 5 weeks cost-free off your on the web quote, all backed up with 24/7 claims assistance. Specialist indemnity insurance coverage – Protects businesses against injury, loss, or damage, arising from their skilled negligence or that of their personnel. It might be at renewal time, when insurance is on your to-do list and you’ll stay away from any early cancellation fees.

Liberty Insurance coverage is regulated by the Central Bank of Ireland and backed by Liberty Mutual, a firm with more than 100 years of history guarding individuals and their belongings. Promoting insurance can be and has been the entry point for several profitable business individuals.

Common Insurance coverage – Car Insurance coverage, Well being Insurance , two wheeler Insurance, Travel Insurance coverage, Property Insurance coverage, Corporate Insurance coverage, Critical Illness, and Personal Accident. Finding out how to sell insurance coverage is not quite tough to do, even even though the actual undertaking of it can be challenging work just like any other worthwhile funds making endeavor. If you ask around, you will probably discover that at least four in 5 folks know of an unexpected predicament that has occurred wherein home insurance coverage was required. If you are an established agent with at least a few years of knowledge, it ought to be a small simpler to get an E& insurance coverage. Regardless, after you get the license the you can begin operating to build your business. Private Lines: This makes it possible for you to sell, individual lines, or non-commercial insurance coverage items.

At the initial phases of the game, forking out $280 a month for the FSC Rater with no appointment with insurance companies was a big danger to take for us. AIG accommodated us properly, and we’ve been functioning with them ever since. After you have almost everything in location, and you are promoting insurance coverage, it is time for you to commence networking with other agents and representatives from insurance coverage organizations. Facility: Speak with the billing director-not a supervisor, not a biller, not the person that hands you the credit card application. Because of this, insurance coverage company provides trucker’s coverage to truck business owners.

The business model of an insurance agency is all about developing a book of business, or in easier terms, building up your clientele. This may seem to be very good sufficient but it is vital to check other elements such as flexibility of the circumstances in which you can claim your insurance coverage.…

How To Begin Your Personal Insurance Agency

insuranceANSWER: Insurance coverage businesses are not your greatest friends specially if you are involved in an accident, and it’s not clear no matter whether you are at fault or not. I have been interested in succeeding in the insurance coverage business for years and have had knowledge with several carriers, initial as a captive agent, and now related with various carriers as an independent agent. Insurance coverage businesses reduce multiple procedures by a price of 50% and 25% for the second and third process, respectively. The most frequent types of private insurance coverage policies are auto, health, property owners and life insurance coverage policies. Insurance reps should see themselves as advisers in helping them get the proper kind of insurance and monetary items. Insurance coverage is a very good low risk way to get into the promoting or get into the insurance coverage business. Jadi, yang kami inginkan adalah agar asuransi tidak dianggap sebagai barang mahal.

No matter whether you are selling industrial insurance coverage, house insurance coverage or other sort of insurance, or promoting life insurance, it all begins out the very same way. If providers accept the very same payment that you are offering from an insurance coverage business, there is no cause they should not accept the exact same payment from you. Anytime you make a claim, you are essential to meet a minimum out-of-pocket expense, or deductible , ahead of the insurance coverage company pays for your losses.

Business insurance is a safety supplied for individual travelers and commercial autos which may be involved in any business. We’ve put together a extensive list of FAQ’s to assist you uncover out far more about auto insurance coverage so that you can make much more of an informed selection on obtaining the appropriate cover to suit your person requirements. If you don’t have disability insurance and get in an accident, you just involuntarily retired. Like in all my Hubs, I like to talk about the business model of a given business right up at the starting.

Reuters poll showed 61 % of Americans oppose the mandate, while 39 % help it. The opponents of the prevailing overall health insurance plan now says the government can not demand folks to acquire insurance coverage and think the government will intervene in the choices of person medical doctors and remedies.

Characteristic of Unit Hyperlink Insurance Normal (Regular Premium) is also a long-term investment, exactly where in the policy set the approach of payment, which is accomplished periodically or routinely. Personally, I use a CRM software more than an Agency Management software because of the kind of business we are in. The resolution we use is supplied by , and it’s a really user friendly tool that aids us to keep track of our clients. Naturally simply because if you happen to be academically proficient and productive, insurance organizations will regard you as a conscientious and extremely accountable driver as effectively, a logical and protected assumption. Once you have insurance coverage leads …

Sell My Insurance coverage Agency

insuranceDisclaimer – Hive Empire Pty Ltd (trading as , ABN: 18 118 785 121) offers factual info, general guidance and services on monetary items as a Corporate Authorised Representative (432664) of Tips Evolution Pty Ltd AFSL 342880. Primarily the largest insurance solution in this category is the Individual Auto Insurance coverage Policies and Homeowner’s Policy. When business use was added, it’ll be shown on your insurance policy certificate. Just before you search for vehicle insurance quotes oneself, find out if a car insurance coverage specialist could assist you.

Seamless navigation: We have a strong technological edge which makes the insurance application procedure seamless. So at this point, you are ready to get your self rolling and start promoting insurance to everyone about town. Those who worked for agencies, brokerages and other insurance associated companies made a median annual revenue of $44,450.

These are some examples of why you may call for this kind of insurance coverage cover, there are several other individuals. They are generally there to hold your knowledge in the insurance coverage industry as present as achievable to keep your professionalism in the job.

It is suggested that you begin off right away selling health and life insurance to your customers, and with that expertise move to the P&C side of business. Romney known as for a bipartisan effort to repair what is wrong in law that the American well being insurance coverage. Secondly, and perhaps far more importantly, you need to have a few insurance carriers to sell insurance coverage for. If you are over 70 years of age, or if you’re under 30 years of age, or have youngsters, you’re going to inevitably be paying far more for auto insurance. There are a multitude of different varieties of insurance policies accessible, and practically any people or organizations can uncover an insurance coverage organization prepared to insure them, for a cost.

I imply as an agency, you are pretty considerably promoting insurance coverage from diverse companies. It really is also smart to get in touch with your insurance provider even when you feel you weren’t accountable. Our partners are from diverse insurance coverage sectors – term insurance, overall health insurance, car insurance coverage, travel insurance , and corporate insurance coverage. Nonetheless, most facilities want to receive payment (which is why they might have supplied you with a credit card application). Insurance coverage is great when we need to have to use it. But for the several of us that end up never using it, it really is a lot of price to have to deal with. And in the end, if you sell insurance by oneself, you might by no means discover crucial lessons. Sebab kerugian tertanggung sesungguhnya adalah sebesar Harga Pasar kendaraan tersebut.…